Crunching Numbers In The Cloud

For long in India, small and medium enterprises (SME) have always been business driven. Increasing revenue is what drives a startup and small business owner to work every day, slug it out and survive another day of managing clients and operations.

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While technology is a boon for their businesses to grow, it’s a bane for business owners. Entrepreneurs who have been out in the field in the daytime have to sit back on the computer and digitize their business accounting overnight in the wake of Goods and Services Tax (GST) and its bookkeeping complexity. Intuit Technologies with their product QuickBooks is changing the way small business owners manage their taxes and also finances by transferring them online, while saving time on shuffling files. Ritu Marya, Editor-in-Chief of Entrepreneur India, caught up with the top leaders of Intuit, as they spoke about how QuickBooks is constantly evolving to suit SMEs’ changing needs and why technology won’t disrupt their businesses but will only make way for more.

CATERING TO INDIA’S BIG FAT SME FAMILY