Cryptocurrency Search Growing Fast

SE rush started out in 2008 as a small group of SEO and IT specialists united by one mission, to make online competition fair and transparent, with equal opportunities for everyone. After 11 years of trailblazing experiments and constant progress, it has grown into the world’s leading competitive research service for online marketing. Here, Fernando Angulo, Head, Communications, SEMrush, talks about cryptocurrencies

- Pradeep Chakraborty

What have you seen from the search results about the adoption of, or how the people are thinking about blockchain and bitcoin?

First let’s talk about the intent of the people when they are searching, they’re looking for something information transactional, or they want to buy something in terms of cryptocurrency, in terms of this entire industry. The investment on cryptocurrency was the first place so they are searching, where to invest, what is the best cryptocurrency, how to get cryptocurrency transform into rupees or how to get physical money about that?

For some states and for some locations in India, that’s becoming really popular. The trend is only going on the people who are talking about this, and the ones who are creating content for our organically ranking for these are just a lot. The people who want to use cryptocurrency are consuming the data. That’s the thing we can see in terms of results. The interest of course, if we have content, we have the results, and we have the interest of the people! This is something that is growing, faster than in every other Asian country.