Out With The Old

Choosing the right flooring is no more taken lightly. Manufacturers are playing to the gallery

- Team Cw

Expectations of consumers are not limited to the quality of the construction, they evaluate every aspect of an apartment before concluding their buying decision. With newer designs and superior quality materials coming in, developers have to stay updated to live up to the expectations of the consumers.

Residential flooring has come a long way. Today with the economy apartment culture, it pretty much comes to the builder to choose the flooring that will fit into his cost to sell the apartment at the right price. With the rise of the economy segments, the villa culture is also on the rise with extremely luxurious fit outs and customers having a choice to customise their flooring, where wooden flooring and rugs give way to the traditional premium appeal. Today, flooring manufacturers have a variety of choice to offer. Rohit Tiwari, head of marketing & concept design, South Asia, Interface, says, “The most recent arrivals in the flooring industry are the luxury vinyl tiles (LVTs) which provide a great choice of design with realistic looking wooden, stone or geometric pattern finishes. The hardware layer on top protects it from minor stains or scratches, and provide the warm touch to encourage walking relaxed bare foot when at home.”

Todd Jarvis, global marketing director, Shaw Contract, says, “So far, we have worked with the commercial sector (corporate office & hospitality). The product lines we have supplied include hard surface (LVT & EVT) and soft surface (carpet tiles & broadloom). That said, we have launched a set of new products for the high-end residential segments in the Indian market. We are known for premium quality design-oriented flooring materials and the product lines include luxury vinyl tiles (LVT), engineering vinyl tiles (EVT) and high-end, aesthetically design-oriented rugs.”