More Power To You

Genset manufacturers are finding novel ways of selling post the pandemic

- Molly R

Generators are often mocked for the pollution they cause. But considering the erratic power situation in India, they have become an essential feature. At home or offices or retail outlets or cold chain outlets, generators are prominently visible, and more for their noise than looks.

However, over the years, companies have been trying to improve the way generators look and work. Diesel gensets are currently the most reliable solution for temporary or mobile power due to their versatile, scalable and weather independent operation. Following several years of volatility and reduced demand driven by falling commodity prices, last couple of years have seen a return to profitability for the majority of manufactures and rental providers. Despite this strong performance increasingly stringent emission regulations, environmental concerns and fluctuating fuel prices can now make a compelling case for genset hybridisation with renewable technologies.

The lockdowns in 2020 impacted business severely across sectors causing supply chain disruptions, leading to customers focussing on building leaner and more agile operations. Most expect business to pick up in the latter half of 2021.