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Tranquillity in vitality
Commercial Design
|March 2021
German-based Ippolito Fleitz Group designs the third sales centre for CIFI, the Park Mansion, by identifying with the real estate developers brand slogan ‘Building for a better life’.
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Purchasing at the source
CIFI is one of China’s leading real estate developers. The project in Hefei is already the third sales centre that Ippolito Fleitz Group has designed for CIFI. It allows prospective buyers to experience the residential complex that is currently under construction. The brand slogan ‘Building for a better life’ addresses a target group that values sustainability, health and life in harmony with nature. All the CIFI sales centres designed by the identity architects have a strong relationship to their natural environment. The sales centre in Hefei is close to the fifth-largest freshwater lake in the country. So this time, the leitmotif is: water.
Tranquillity in vitality
Esta historia es de la edición March 2021 de Commercial Design.
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