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Thinking Inside The Box

Campaign Middle East

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November 5, 2017

Brands are recognising the power of immersive art to create worlds that bring their products to life while entertaining consumers in engaging and provoking spaces, writes Immersive Art Gallery’s Grant Dudson

- Grant Dudson

Thinking Inside The Box

How often do we hear people complain about the weather? Why do we comment on the chill in the air, those seemingly aggressive downpours that occur when we need them the least, the imposing blanket of dark cloud that strips our environment of colour? Emotions are enhanced by colour and suppressed by the lack of it – there is no denying that when the sun is out, the vibrancy boosts our mood.

Environmental psychology is an interdisciplinary field that focuses on the interplay between individuals and their surroundings. We travel half way across the world in search of new environments because of the way they arouse our excitement and deeply affect our sense of self.

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