Intentar ORO - Gratis
Modi's UP Challenge
Businessworld
|April 02, 2017
LARGE MANDATES COME with large responsibilities.

Prime Minister Narendra Modi knows that the next two years of his tenure pose an even greater challenge than the last three. The newest challenge is to manage expectations in Uttar Pradesh. By appointing a polarising chief minister, Yogi Adityanath, Modi has decided to take UP’s festering communal cauldron head-on.
For decades, the Samajwadi Party (SP), the Congress and the Bahujan Samaj Party (BSP) used religion and caste to divide UP. It worked. With captive vote banks of Yadavs, Muslims and Dalits, the SP and the BSP dominated UP’s electoral politics for 15 years.
By choosing 44-year-old, five-time Gorakhpur MP Yogi Adityanath (a Thakur) as chief minister, Modi has put politics first: if anyone can deliver UP’s 80 Lok Sabha seats in 2019, it is Adityanath. As one BJP leader said wryly, “When you pick Yogi Adityanath to lead the biggest State, you do not have to scream from the top of the roof that you stand with the Hindus.”
By picking two deputy chief ministers from opposite sides of the caste spectrum, Modi has continued to place faith in the rainbow coalition that helped the BJP deliver an extraordinary mandate in the UP State Assembly election. Dinesh Sharma, a Brahmin, will consolidate the upper caste vote leading up to 2019. Brahmins anyway vote for the BJP, but Sharma as deputy chief minister will allay any fears that OBCs would dominate the administration. Keshav Prasad Maurya, the other deputy chief minister, is an OBC. As State Party President, he led the BJP campaign in UP and delivered. He completes the rainbow coalition for the BJP, straddling the entire spectrum from upper castes to most backward castes (MBCs).
As a
Esta historia es de la edición April 02, 2017 de Businessworld.
Suscríbete a Magzter GOLD para acceder a miles de historias premium seleccionadas y a más de 9000 revistas y periódicos.
¿Ya eres suscriptor? Iniciar sesión
MÁS HISTORIAS DE Businessworld

BW Businessworld
THE NEW CRÈME DELL-A CRÈME OF ENTERPRISE LAPTOPS
Built for performance and portability, Dell's PRO 14 PREMIUM redefines enterprise laptops with Al-ready power, sleek design, and lasting efficiency
3 mins
September 20, 2025

BW Businessworld
FROM INTENT TO IMPACT: Transforming Data into Hyper-personalised Experiences
In conversations with CMOs, one insight that is consistently echoed has been the growing importance of hyperpersonalisation in marketing. While it holds immense potential to enhance customer experiences and brand relationships, many organisations find it challenging to implement hyper-personalisation at scale. Despite leveraging advanced technologies for segmentation and dynamic content creation, delivering truly personalised campaigns that align with individual customer needs and preferences remains a key hurdle.
3 mins
September 20, 2025

BW Businessworld
Apple's Retail Run in India
Two new stores in Bengaluru and Pune in as many days showcase the iconic brand's commitment to community, creativity, and long-term growth
4 mins
September 20, 2025

BW Businessworld
IT'S ALL IN THE KICKS
A growing love for sneakers in India has seen homegrown brands emerge, and consumers are loving them. We take a peek into this fast-growing market
4 mins
September 20, 2025

BW Businessworld
THE GST STIMULUS
From milk and soaps to mobiles, TVs and small cars, GST cuts promise festive relief—can spending power truly turbocharge India's growth?
8 mins
September 20, 2025

BW Businessworld
HEALTH MADE LESS TAXING
GST Council's bold reforms exempt insurance premiums and slash medical taxes, boosting affordability and access nationwide
3 mins
September 20, 2025

BW Businessworld
"EVERY WORD CARRIES A HIDDEN JOURNEY"
Author SUMANTO CHATTOPADHYAY discusses his book Stories of Words and Phrases, revealing quirky origins and why etymology deepens language and meaning, in this conversation with
4 mins
September 20, 2025

BW Businessworld
THE BIHAR ECONOMY STORY: FROM UNDERDEVELOPED TO UNSTOPPABLE
Under the seasoned leadership of CHIEF MINISTER NITISH KUMAR, the JDU-BJP government is attempting a transformation that feels both ambitious and tangible
3 mins
September 20, 2025

BW Businessworld
CAREER TIPS FROM A CORPORATE WORKSHOP
The author uses mentorship stories, workshop lessons and personal anecdotes from a range of sources to create a comprehensive yet digestible textbook. This eclectic approach serves the book well by preventing it from becoming overly theoretical or anecdotal. Each chapter feels like a conversation with a seasoned co-worker who sincerely wants you to be successful
3 mins
September 20, 2025

BW Businessworld
India Now Tourism Australia's Fifth-largest Market
Marking the second chapter of its global campaign, 'Come and Say G'day', TOURISM AUSTRALIA allocates 70 per cent of India media spend to digital, blending global brand identity with local Indian storytelling
3 mins
September 20, 2025
Translate
Change font size