REMOTE WORK CHECKS IN

Hotels and destinations are competing for business as innovative new work locations

- GRETCHEN KELLY  

The Intercontinental Times Square is at a crossroads. Literally, it is at one of the country’s most storied intersections, but figuratively, its pivot from refuge for first responders to a remote workspace for displaced corporate executives defines the COVID-19 era for hotels and what they must do to survive and thrive.

“Hotel managers are trained in the skill of crisis management,” the hotel’s general manager Gul Turkmenoglu told Business Traveler. “You need to be agile and resilient. The most important thing is how can you change your operation within 24 hours to adjust to a new situation.”

Turkmenoglu and the senior staff of the Intercontinental Times Square had made the decision in the thick of New York City’s rising pandemic numbers to close to the general public and to offer their rooms to local first responders. “Those health care workers and other first responders were amazing,” Turkmenoglu recalls. “Their energy was phenomenal, and they will remain in our hearts and minds.”

The hotel said goodbye to the last of the itinerant first responders at the end of the summer and knew they had to make some quick decisions about how to fill the hotel which was then not yet open to the public.