Can Go-Working Operators In India Survive?

There are over 300 co-working operators in India. Can they survive?

- Goutam Das And Aprajita Sharma

One of the floors of GoWork’s co-working facility in Gurgaon’s Udyog Vihar has sleeping pods – private rooms with air conditioners, televisions, music systems, and lockers inside. A ‘frustration zone’ is in the works too.

“Millennials take too much stress. We have created a room where they can come and break stuff,” says Sudeep Singh, CEO of the company that started two years ago. Users can wield a sledgehammer to smash old computers and mobiles. “I am thinking of getting old cars,” he grins and says. “We also offer a gym, a yoga studio, a cafe and a bar. We have a full-time licence for running a bar.”

GoWork started with the idea of creating a culture of walk-towork, and staying and working in the same place. The company operates two large facilities in the Gurgaon location. One can seat 8,000 people and the second has a capacity of 5,000. “The concept of shared economy is growing across the globe. Today, millennials prefer Uber over cars and Oyo and Airbnb over hotels. This is a big cultural change. My idea is to play on it,” says Singh.