Travel today is as much about style as it is about where you go. Montblanc recognized this major shift in the way people moved and travelled almost over instruments and bags to accompany those who embraced the inspirational power of their new-found mobility.
Today, under the banner of its What Moves You Makes You global brand platform, Montblanc inspires people to live a life of purpose and passion, leaving a mark on the world by following what truly moves them.
Tracing the trend
Right from the beginning, Montblanc has crafted products intended to be used on-the go. In many cases, the company also introduced advanced technologies to ensure its products were functional for travel, such as its innovative fountain writing instruments and durable leather accessories.
Connected to its own mission of inspiring people to leave their mark by following their own path to success, the collection is made up of products that encourage and facilitate movement, ultimately reminding people that the way they choose to move inspires the mark they make on the world.
MONTBLANC "Montblanc has a rich heritage as an innovator, crafting products for anyone embracing the inspirational power of their new-found mobility. However, when we think of mobility, it is not only physical movement from one point to another, but the ability to move through life by achieving our goals and ambitions with greater passion and meaning. Our ambition is to give people new ways to connect with the idea of mobility, on their own terms with pieces that have functional and inspirational value to them," says Marco Tomasetta, Montblanc Creative Director.
A collector's delight: The Extreme 3.0 collection
Esta historia es de la edición October 16, 2022 de Business Today India.
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