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Crazy For Cauliflower
Bloomberg Businessweek
|May 8 - May 14, 2017
A vegetable becomes a social media sensation
For the past four years, chef Jason Weiner has offered a Meatless Monday menu at his restaurant, Almond, in New York. The idea, he says, is to urge omnivores to accept vegetables as a main course. To do this, he relies frequently on a versatile veggie almost everyone likes: cauliflower. “Cauliflower is this blank slate. It has the ability to take on any flavor, kind of like chicken,” Weiner says. Over the years, Almond’s Meatless Monday menu has included chicken-fried cauliflower, General Tso’s cauliflower, and Buffalo cauliflower topped with Roquefort dressing, which was so popular that it was promoted to the regular menu.
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