Prevailing Industry Trends

Bakery products have received immense popularity in the present day urban India. From cakes to croissants, baked products have become a favourite of people from all age groups, in urban India.

- Sahil Wadhwa

No wonder so many small bakeries have cropped up in urban Indian pockets to cater to the growing demand for fresh scrumptious baked products.

India’s bakery and confectionery industry is also going through continual evolution, backed by several happening trends. Here are some of the key trends of 2018 for India’s bakery and confectionery industry, which I think are here to stay.

Growing popularity of butter croissants is one such emerging trend. Waking up to the intoxicating aroma of fresh buttery and flaky croissants, complemented by the rich scent of coffee wafting over to uplift the senses, is perhaps the best way to greet the morning. Now with Indian bakeries including butter croissants on their menu, one can relish this experience in bakeries or bakery-cafes across the country every morning, before starting the day.

Who said that bigger is better? In the world of India’s bakery and confectionery industry, small sized is more in demand today. While huge cakes are still preferred for big birthday bashes, but for other gatherings small desserts are taking precedence over one big dessert cut into multiple pieces.

Talking about small things that matter, macaroons have certainly made a place in the heart of dessert lovers in urban India, with their delicious taste and also perhaps with their cute shape. That one can pile them in a box and savour the little treats while driving, watching TV or working on the desk is another point in their favour, in this age of multitasking. The same principle applies to cookies. Freshly baked, delicious cookies are also gaining popularity in our industry.