Elections Could Be An Opportunity For The Media To Recover Credibility

Now that the election dates have been announced (April 11-May 23, 2019), the government, the political parties, and the media will have to follow the Model Code of Conduct (MCC) laid down by the Election Commission immediately. The present government, constitutionally, will act as a caretaker till the new one is elected.

- Buroshiva Dasgupta

For the last few weeks we have noted how the governments, both at the centre and the state, spent crores through media advertisements to propagate their ‘good work’. Not any more - since the MCC has now been implemented. The political parties if they so desire can promote themselves only through advertisements under their party banner but not through the government. The media will now be closely watched by research bodies and by the common man as to how ‘biased’ they are in their coverage of the political battle that will go on, out in the fields, in the next two months.