Why This Designer Turned Down A Gig At Apple

Why this Sagmeister & Walsh partner turned down an apple gig early in her career.

- David Cohen

Turning down a six-figure gig with Apple in the early stages of her career was a gutsy move, but Jessica Walsh— now partner, art director and designer at Sagmeister & Walsh—has no regrets.

Her goal was to run a studio, and the decision paid off in the end. “It was always very clear to me that if I went down that route, I would be doing one type of design for one client that already had an established look and feel,” she said of Apple.