How A Sketch In The Wet Sand 70 Years Ago Evolved Into One Of The World’s Leading Luxury Vehciles.
One of automotive marketing’s grand traditions is using a vehicle for a jaw-dropping stunt in hopes of demonstrating its quality and might. In 2007, for example, Ford chained a C-123 cargo plane to one of its F-150s and stopped it cold with nothing more than the pickup’s brakes. And who can forget Elon Musk sending his Tesla roadster into orbit?
But few exploits can match the cojones exhibited by Land Rover, which earlier this year drove a Range Rover Sport plug-in hybrid SUV to the top of Heaven’s Gate on China’s Tianmen Mountain—a harrowing climb up 999 stone steps, pitched at a 45-degree angle. As Land Rover supervisor Phil Jones observed in the video of the stunt: “This is unheard of—it’s crazy.”
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News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
