N9 WORLD TECHNOLOGIES & CONSOLIDATED PATHWAYS INTRODUCE VIROBAN – SWISS ANTIVIRAL AND ANTIMICROBIAL TECHNOLOGY

N9 World Technologies Pvt Ltd, India has signed an agreement with Consolidated Pathways Inc, USA to incorporate unique Swiss antiviral and antimicrobial technologies into sustainable and cost-effective custom blends for the textile finishing industry.

DOLLAR INDUSTRIES LIMITED INTRODUCES ANTI - VIRAL PRODUCTS

Dollar Industries Limited, one of India’s leading brands in the hosiery segment has joined hands with Australia based company, HealthGuard and curated a new range of anti-viral products.

HUNTSMAN TEXTILE EFFECTS INTRODUCES HIGH IQ LASTING BLACK ECO PROGRAM

Innovative brand assurance program meets eco-friendly dyeing solution for sustainable black shades that retain their intense color for the lifetime of the garment...

CENTRAL & BRAND FACTORY POST STRONG REBOUND IN AUGUST

Future Lifestyle Fashion Limited, that operates the Central, Brand Factory networks and markets some of India’s leading fashion brands is gearing up to bring back the business ‘back to normal’ by the end of the upcoming festive season.

ATHLEISURE: SALES SOAR AS WORKWEAR BECOMES MORE COMFORT ORIENTED

The COVID-19 pandemic has propelled the demand of athleisure throughout the globe. We take a look at the dynamics and the opportunities that the segment holds in the Indian market.

WGSN On How Fashion Retailers Can Ring In The Cheer This Festive Season

As the festive season approaches, hopes are riding high. Fashion brands and retailers around the country are pinning their hopes on the festive season– optimistic that the upcoming festive season will bring about a demand rebound, helping revive sales and footfalls…

Michael Kors - Celebrates ‘Festivals Of India' With A Special Eyewear Collection

The very first-time fashion house has crafted these distinctive styles, specifically for the Indian market

RETAILERS APPROACH FESTIVE SEASON WITH INNOVATIVE CONCEPTS, NEW PRODUCTS TO BRING CONSUMERS BACK IN STORES

As India opens up its markets and there are signs pointing to a positive consumer sentiment, the fashion retail segment – which has taken one of the worst hits – is bullish on the upcoming festival season, hoping that it will set the tone for a revival, and set the segment firmly on the path to recovery…

MAKE A STYLE STATEMENT WITH WRANGLER'S MONOCHROME COLLECTION

Upgrade your wanderer look as you own the street with a swag.

SKECHERS INDIA LAUNCHES “GO LIKE NEVER BEFORE” CAMPAIGN WITH ITS FIRST BRAND AMBASSADOR Siddhant Chaturvedi

Skechers, the global sports and lifestyle brand based in California, is launching a new campaign in Indian Market

HOW E-COMMERCE COMPANIES ARE ALL SET TO FULFILL THE DEMAND OF CONSUMERS THIS FESTIVE SEASON?

The Covid-19 pandemic has led to a global economic slump.

ACCESSORISING THE JEWELLERY INDUSTRY WITH TECHNOLOGY

A novel way in which the jewellery sector has adopted technology is by helping consumers visualise products online with an added element of personalization. This helps the consumer fully engage with the store...

The Australian Wool Industry During Covid-19

The wool industry will face its own set of unique challenges in the face of COVID-19. Here, The Woolmark Company Managing Director, Stuart McCullough, breaks down the ways the Australian wool industry is being affected and how The Woolmark Company is providing support to the industry during this unprecedented time.

A NEW WORLD OF OPPORTUNITIES FOR REFORMATION OF LUXURY SEGMENT

Reports from across the world showcase numerous positive stories of brands that have done exceptionally well in reinventing themselves by introducing innovative categories for their customers and keeping them relevantly engaged during stressful times. Luxury brands have also led by example, resetting businesses wherever necessary. This has led to reset of businesses across industries and luxury is no exception. A virtual India Fashion Forum panel discussion, powered by Istituto Marangoni, deliberated over reformation of the luxury industry post the ongoing COVID-19 pandemic…

ROYAL ENFIELD LAUNCHES WOMEN'S APPAREL, PREDICTS EXCITING, IMPACTFUL YEAR AHEAD

Aimed at enhancing the motorcycling experience for women riders, Royal Enfield’s latest collection is a tribute to those resilient spirits, a celebration of those adventurous souls who have been defying conventions, creating their own paths with their deeds making the world a more equal place…

FASHION CREATION

The advanced coating HC AF (Hard Coat Anti Fog lenses) applied on both sides of lenses in Nova Safety range gives wearer a fogfree comfortable vision, as it resists fog /fi ne particles and chemicals from accumulating on lens surfaces and with water sheeting properties it ensures best quality and performance for indoor or outdoor environment.

INTERTEK MAISON'S THE FUTURE OF FASHION - POST PANDEMIC FASHION TRENDS

Leading figures from the world of fashion have predicted that brands emerging from the Covid-19 situation will find inspiring new ways to approach seasonal collections, with more focus on capsule collections and in-season retail, as well as ever-greater collaboration and alliances amongst brands…

RETAIL SECTOR RESPONDS TO COVID-19 WITH INNOVATIVE FASHION

Aside from innovative ways of practicing social distancing and contactless shopping – like introducing apps, virtual checkouts and even virtual trial rooms – the fashion retail industry has gone so far as to create anti-viral fabric…

THE NEXT BIG QUESTION: TO BE OR NOT TO BE SUSTAINABLE

Sustainability, at the core of their business models, will help fashion brands and retailers rebuild resilient and sustainable businesses post COVID-19...

Bata India Implements Reopening Strategy As Government Ease Lockdown Restrictions

As the lockdown eases, fashion businesses are searching for ways to continue to carry out regular business. With central and state governments imposing strict regulations on non-essential retail when allowing them to reopen to limit the spread of the virus, stores will have to comply with regulations and might even come up with additional voluntary initiatives. In a webinar organised by Retailers Association of India, Sandeep Kataria, CEO, Bata India shares his company’s approach while reopening temporarily closed stores...

Top 5 Most Innovative E-Commerce Fashion Brands Of 2020

E-commerce is an innovative, dynamic, and fiercely competitive industry whose sole essence of metamorphosis has been sustained innovation. Disruptions are quotidian episodes of this industry, and only the technically proficient and innovative succeed and survive the cutthroat competition…

THE TRIAL ROOM DEBATE FINDING A PLAUSIBLE SOLUTION

Trial rooms are a huge advantage that the brick-and-mortar stores have over e-commerce, and nothing can replace the in-person experience of trying on an item in the changing room, but are they safe in the midst of a pandemic?

MARKETING STRATEGIES WILL BE SOCIALLY ORIENTED, DIGITALLY FOCUSED IN COVID TIMES: CEO PEPE JEANS

Business strategies – both marketing and communication – are not conceived with disruptors like the coronavirus pandemic even remotely in mind. Responding to the challenges the pandemic has brought is something apparel and fashion businesses need to address urgently. Manish Kapoor, CEO, Pepe Jeans talks about his opinion on the changes in consumer behavior in this webinar organised by Retailers Association of India. He says that if serious efforts are not made, the whole foundation of brick-and-mortar stores, which is physical interaction, and which gives it an edge over online retail may fizzle out...

NUMERO UNO - ADOPTS TECHNOLOGY TO GO CONTACTLESS, ENGAGE CONSUMERS

With the lockdown being lifted and the economy limping back to normalcy, retailers are getting back to business and receiving customers in stores again. IMAGES Business of Fashion spoke to Santosh Srivastava, Marketing Manager, Numero Uno to understand the brand’s reopening strategy, how it is going contactless and training and educating its workforce…

FABLESTREET IS PLANNING FOR THE ‘NEW NORMAL', SAYS FOUNDER & CEO AYUSHI GUDWANI

Launched online before recently going the offline route, FableStreet has primarily been a direct-to-consumer brand. Amid the lockdown, the premium women’s workwear brand is further strengthening its online channel and revamping product categories basis the ‘new normal’. Founder, Ayushi Gudwani talks to IMAGES Business of Fashion to share how technology will play an important role given limited human interaction due to social distancing, at least initially post-lockdown, if not permanently.

BACK TO BUSINESS: FASHION RETAILERS FOCUS ON SHOP BY APPOINTMENT, ENGAGING CONSUMERS ONLINE

As the lockdown is being lifted in a phased manner across all the marketplaces in the country, fashion brands are coming out of their funk. IMAGES Business of Fashion focuses on how brands and fashion businesses are adapting to the changing needs amid the ‘new normal’ and are working to ‘co-exist’ with COVID-19...

Can India's Retail Industry Survive The Covid-19 Lockdown

At a time where the entire nation and world has to be on lockdown, industries and business owners are looking towards the government to provide support in order to sustain businesses and salaries of the employees. Globally, governments have announced multiple incentives for the businesses within the retail sector – however, no such announcements have been made in India so far.

IMPACT OF THE CORONAVIRUS PANDEMIC ON THE INDIAN APPAREL & TEXTILE SECTOR

Manufacturing is at a halt, brand stores are temporarily closed, retail jobs are in jeopardy and consumer confidence is shaking – all of this is due to the COVID-19 pandemic. The Indian apparel and textile sector is reeling under the impact of the novel coronavirus...

HOW COVID-19 IS INFLUENCING CONSUMER BEHAVIOUR

As the novel coronavirus’ effect on the global economy continues to escalate, it’s growing toll on income and spending intent are changing dramatically, which in turn is ushering in a paradigm shift in retail sentiment and behavior...

5 WAYS FASHION BRANDS CAN UTILIZE THE LOCKDOWN TO RAMP UP BUSINESS POST THE COVID-19 PANDEMIC

As extended lockdowns, social distancing and working from the confines of homes have become the new reality, fashion brands and retailers across the world are struggling to mitigate disruptions and cope up with revenue reductions. Here are a few basic steps that can help you prepare your brand/business to get ahead in times of uncertainty...