CATEGORIES

LET'S MAKE FASHION PRODUCT GREAT AGAIN
Business Of Fashion

LET'S MAKE FASHION PRODUCT GREAT AGAIN

A panel of experts comprising of top leaders debated the evolution and trajectory of the fashion retail industry in the last ten years - the decade of millennials and e-commerce...

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9 mins  |
April 2024
COOL COLORS: Redefining Mid-Segment Fashion for Modern Men
Business Of Fashion

COOL COLORS: Redefining Mid-Segment Fashion for Modern Men

Praveen Bafna, MD, Bafna Clothing Pvt Ltd, speaks on Cool Colors’ growth since its inception and expansion plans in a freewheeling chat with IMAGES Business of Fashion

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3 mins  |
April 2024
NOT JUST JEANS: KILLER Transforms into Edgy, YouthFocused Brand
Business Of Fashion

NOT JUST JEANS: KILLER Transforms into Edgy, YouthFocused Brand

Hemant Jain, MD, KKCL, says the brand will open 500 stores in India by the end of next year, along with expanding into the Middle East and Eastern Europe...

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6 mins  |
April 2024
MAS HOLDINGS: A Journey of Innovation and Expansion to a $2 Billion Valuation
Business Of Fashion

MAS HOLDINGS: A Journey of Innovation and Expansion to a $2 Billion Valuation

With a presence spanning across 14 countries and manufacturing operations in 8, MAS Holdings serves as a pivotal partner to renowned brands worldwide, including industry titans like Nike, Victoria’s Secret, and Lululemon.

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9 mins  |
April 2024
ENHANCING INSTORE SHOPPING EXPERIENCE: The Role of Technology & Personalisation
Business Of Fashion

ENHANCING INSTORE SHOPPING EXPERIENCE: The Role of Technology & Personalisation

Embracing technological innovations not only guarantees enhanced customer satisfaction but also fosters unwavering customer loyalty, thus paving the way for a thriving future for Indian retailers...

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3 mins  |
April 2024
H&M Move Offers Functional 'Movewear' To Empower Individuals Of All Skill Levels: Yanira Ramirez Country Sales Manager, H&M India
Business Of Fashion

H&M Move Offers Functional 'Movewear' To Empower Individuals Of All Skill Levels: Yanira Ramirez Country Sales Manager, H&M India

In conversation with IMAGES Business of Fashion, Ramirez spoke about how H&M's activewear brand, H&M Move, aims to inspire global movement in a more sustainable manner...

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4 mins  |
April 2024
DECATHLON Launches New Brand Identity, SustainabilityBased Business Model
Business Of Fashion

DECATHLON Launches New Brand Identity, SustainabilityBased Business Model

Decathlon is adopting an ambitious global strategy, which encompasses an enhanced customer experience, a strong commitment to sustainability and an overall modernisation of the company...

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4 mins  |
April 2024
THE INDIAN ATHLEISURE MARKET: Redefining Comfort, Style & Performance
Business Of Fashion

THE INDIAN ATHLEISURE MARKET: Redefining Comfort, Style & Performance

Athleisure, initially perceived as a simple combination of athletic and leisure wear, has evolved beyond its origins to become much more than just that. It's no longer just about comfort; it's a full-fledged fashion revolution...

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6 mins  |
April 2024
ISSEY MIYAKE - Fusing Fashion & Technology to Create Harmonic Garments
Business Of Fashion

ISSEY MIYAKE - Fusing Fashion & Technology to Create Harmonic Garments

Issey Miyake studied at the Tama Art University in Tokyo, where he majored in Graphic Design. This is where his fusion of science and fashion was born from, incorporating the mathematics and technical skills of a graphic designer into his clothing...

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3 mins  |
March 2024
INDIA BRAND SHOW 2024 UNVEILS SPRING/SUMMER 24 COLLECTIONS
Business Of Fashion

INDIA BRAND SHOW 2024 UNVEILS SPRING/SUMMER 24 COLLECTIONS

The India Fashion Forum 2024 set the stage for a showcase of Spring/Summer 24 collections, highlighting the creativity and innovation of India's prominent fashion and lifestyle brands. Against the backdrop of a sophisticated setting, the runway became a platform for unveiling the latest trends in the industry.

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4 mins  |
March 2024
THE FUTURE OF RETAIL EXPERIENCE IS A MÉLANGE OF ALL CHANNELS
Business Of Fashion

THE FUTURE OF RETAIL EXPERIENCE IS A MÉLANGE OF ALL CHANNELS

There was a time when retail was only about the product. If you had a great product, the customer would buy it. But over a period of time, technology evolved, the online space grew and with this came the age of convenience.

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7 mins  |
March 2024
WINNING CONSUMERS AT SCALE: BALANCING AI & HUMAN TOUCH IN FASHION
Business Of Fashion

WINNING CONSUMERS AT SCALE: BALANCING AI & HUMAN TOUCH IN FASHION

In today's rapidly evolving fashion landscape, the ability to swiftly and accurately discern consumer preferences is paramount.

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3 mins  |
March 2024
OMNICHANNEL STRATEGIES FUTURE-PROOFING FASHION: Prateek Mahajan, Director Operations, Unicommerce
Business Of Fashion

OMNICHANNEL STRATEGIES FUTURE-PROOFING FASHION: Prateek Mahajan, Director Operations, Unicommerce

Unicommerce helps brands achieve a cohesive experience across channels including across web stores, physical stores and marketplaces, says Mahajan

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4 mins  |
March 2024
'LET'S MAKE THE BUSINESS OF FASHION GREAT AGAIN'
Business Of Fashion

'LET'S MAKE THE BUSINESS OF FASHION GREAT AGAIN'

These are transformative times for the business of fashion. Consumer behaviours, digitalisation, discounting impact, supply chain snags and sustainability demands are challenging us.

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4 mins  |
March 2024
Driving the Elevation of the Business of Fashion in India to Greatness
Business Of Fashion

Driving the Elevation of the Business of Fashion in India to Greatness

Shailesh Chaturvedi, MD & CEO, Arvind Fashions and Convenor India Fashion Forum 2024

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4 mins  |
March 2024
5 New Age Technologies That Will Be Gamechangers For Fashion Retail Brands In 2024
Business Of Fashion

5 New Age Technologies That Will Be Gamechangers For Fashion Retail Brands In 2024

Mobile apps, Big Data, new age inventory management and supply chain solutions are some innovations that most forward-facing brands have adopted in the last two years. IMAGES Business of Fashion brings to you chic technologies that can help you sharpen your fashion retail journey...

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3 mins  |
February 2024
Asia's largest Nike Store opens on Singapore's Orchard Road
Business Of Fashion

Asia's largest Nike Store opens on Singapore's Orchard Road

Singapore's Orchard Road has become home to the largest mono-brand Nike store in Asia, outside of China, as the sportswear giant partners with Middle East-based retailer GMG to launch its latest sports hub.

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1 min  |
February 2024
Zudio launches new store at Reach 3Roads Mall, Gurugram
Business Of Fashion

Zudio launches new store at Reach 3Roads Mall, Gurugram

Tata Group-owned affordable, fast fashion brand Zudio has opened a new store at Reach 3Roads Mall in Gurugram.

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1 min  |
February 2024
TOP 5 TIPS to Build an Effective Omnichannel Strategy
Business Of Fashion

TOP 5 TIPS to Build an Effective Omnichannel Strategy

Mobile apps, Big Data, new age inventory management and supply chain solutions are some innovations that most forward-facing brands have adopted in the last two years. IMAGES Business of Fashion brings to you chic technologies that can help you sharpen your fashion retail journey...

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3 mins  |
February 2024
FROM RUNWAYS TO PIXELS: How Metaverse Is Reshaping Fashion Retail
Business Of Fashion

FROM RUNWAYS TO PIXELS: How Metaverse Is Reshaping Fashion Retail

With the emergence of the Metaverse - a virtual realm where people interact, work and socialize the fashion industry is poised to undergo another transformative revolution.

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6 mins  |
February 2024
RAMRAJ COTTON Appoints South Indian Star Rishab Shetty as Brand Ambassador
Business Of Fashion

RAMRAJ COTTON Appoints South Indian Star Rishab Shetty as Brand Ambassador

The ethos and beliefs of both the actor and the brand align perfectly, making it a perfect association for Ramraj Cotton...

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1 min  |
February 2024
VISMAY: South India's Technology Forward Brand
Business Of Fashion

VISMAY: South India's Technology Forward Brand

South Indian ethnicwear brand Vismay is on an expansion spree and aims to triple its store count to 100 stores as well as triple its turnover in the next two years...

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3 mins  |
February 2024
MICRO PLASTICS IN OUR CLOTHES: THE UNSEEN THREAT TO OUR HEALTH & ENVIRONMENT
Business Of Fashion

MICRO PLASTICS IN OUR CLOTHES: THE UNSEEN THREAT TO OUR HEALTH & ENVIRONMENT

Synthetic fabrics, such as polyester, nylon, and acrylic, have become incredibly popular in the fashion industry due to their affordability, durability, and versatility. However, the production and disposal of these fabrics come at a significant environmental cost. This article explores the environmental cost of these synthetic fabrics...

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4 mins  |
February 2024
REVOLUTIONISING FASHION RETAIL Elevating Personal Style with Indyverse's Signature Styling Services
Business Of Fashion

REVOLUTIONISING FASHION RETAIL Elevating Personal Style with Indyverse's Signature Styling Services

Across the landscape, platforms are harnessing the potential of cutting-edge technology to redefine the traditional approach to fashion. As we navigate this transformative journey as an industry, we explore the broader implications of technology in fashion retail and personalised styling...

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3 mins  |
February 2024
Case Study: ARVIND FASHIONS' Data-Driven Digital Transformation with Google Cloud
Business Of Fashion

Case Study: ARVIND FASHIONS' Data-Driven Digital Transformation with Google Cloud

The key objectives for Arvind's DX were to unlock the value of existing applications, gain new insights, and build a solid workflow with resilient systems. To help in this journey, it partnered with Google Cloud...

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4 mins  |
February 2024
FASHIONOLOGY: When Fashion Retail & Technology Intersect
Business Of Fashion

FASHIONOLOGY: When Fashion Retail & Technology Intersect

At the heart of India's fashion retail revolution lies the significance of technology in redefining traditional paradigms and driving innovation across the fashion ecosystem. No longer confined to the realm of aesthetics, fashion has evolved into a multidimensional industry where technology serves as both an enabler and a catalyst for change...

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10+ mins  |
February 2024
NAVIGATING THE THREADS OF TRADITION: How Nappa Dori has evolved into a sustainability-led luxury brand
Business Of Fashion

NAVIGATING THE THREADS OF TRADITION: How Nappa Dori has evolved into a sustainability-led luxury brand

Nappa Dori has come a long way from its humble beginnings in Hauz Khas Village in Delhi. Today, the brand is present in Dubai, India, and London, and its helm is Creative Director, Gautam Sinha...

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5 mins  |
January 2024
AKUTEE'S TRIUMPH: Sagarika Ghatge's Vision to 3-5X Growth Unraveled
Business Of Fashion

AKUTEE'S TRIUMPH: Sagarika Ghatge's Vision to 3-5X Growth Unraveled

In the fashion arena, Akutee crafted by Sagarika Ghatge and her mother Urmila stands as a beacon of timeless elegance. Sagarika shares her visionary plan to catapult Akutee’s growth three to five times beyond its recent triumphs exclusively with IMAGES Business of Fashion...

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7 mins  |
January 2024
SSBEAUTY IS BEING VISUALIZED AS A ONE-STOP-SHOP FOR ALL BEAUTY BRANDS: Biju Kassim, President
Business Of Fashion

SSBEAUTY IS BEING VISUALIZED AS A ONE-STOP-SHOP FOR ALL BEAUTY BRANDS: Biju Kassim, President

In an exclusive conversation with IMAGES Business of Fashion, Biju Kassim, President SSBeauty, talks about Shopper's Stop homegrown beauty company, SSBeauty, even as he delves into the beauty sector in India, which is anything but skin deep...

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3 mins  |
January 2024
EXCLUSIVITY MEETS ACCESSIBILITY DECODING MADAME'S RETAIL STRATEGY
Business Of Fashion

EXCLUSIVITY MEETS ACCESSIBILITY DECODING MADAME'S RETAIL STRATEGY

Madame, helmed by Executive Director Akhil Jain, epitomizes innovation in Indian fashion. Jain’s strategic insights showcase the brand’s commitment to exceptional in-store experiences, balanced distribution, and cost considerations...

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4 mins  |
January 2024

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