Ticking The Boxes

MUMBAI BASED DEALERSHIP FORTPOINT AUTOMOTIVE HAS EMERGED STRONGER FROM THE PANDEMIC. ASHISH BHATIA VISITED THE EICHER TRUCK AND BUS DEALERSHIP TO SEE HOW IT IS TICKING ALL THE BOXES FOR CUSTOMER SATISFACTION.

- ASHISH BHATIA

Dealerships have had to face a spree of the tough quarter on quarter with slack in business when the pandemic was at its peak. Even so before the pandemic forced businesses to shut shop, literally! They were no exceptions when it came to businesses being hit hard, onwards March 2020. Daily operations were sent into a spin for most with cashflows severely impacted as a result of the order pipeline drying up. Matters became only worse with lockdowns enforced, rendering dealerships incapable of conducting daily operations including sales, aftersales, and managing spare parts like they were used to. In-person. Physical meets were at the heart of their business operations preCovid-19.

THE PANDEMIC FOR FORTPOINT AUTOMOTIVE

Mumbai-based Fort Point Automotive Mumbai Pvt. Ltd. (FortPoint) is regarded amongst the top VE Commercial Vehicles Pvt. Ltd. (VECV) dealerships. For Eicher Truck and Bus, it happens to be an important touchpoint for the commercial vehicles business from the Thane, Bhiwandi and Kalyan belt. The pandemic is known to have made it difficult for FortPoint to interact even with its regular set of customers where business was assured. Service bays lay empty with vehicles unable to reach in time for regular service and checks as signed up.