PRODUCTISING PROVEN FUNCTIONALITY

Q & A Santosh AR, Chief Executive Officer,x` Bitla Software Pvt Ltd | Industry Talk

- Ashish Bhatia

Q. Take us through the evolution of the business model at Bitla Software since you took over as the Chief Executive Officer. Post the Makemytrip acquisition, what are the current focus segments for the company?

A. Bitla Software is a 14-year old organization. So my journey, of course, started only two years back. Right from the initial years, we were focused on the bus operators, and especially the private sector and for the long haul. So we are a Business to Business (B2B) technology company who happened to have insights on the bus operations, sheerly due to the number of years we have invested in getting to know our customers. So we haven’t made any changes to that approach. We have only ensured a greater focus on gaining technical expertise and utilising it for products as our core offerings to the bus operators. Our focus has been to productize our services, which will, in turn, help our customers to benefit from the proven functionality. We have sharpened our value system internally. To ensure everyone in the organization is focused on helping the bus operators succeed. So much so that our revenue model is aligned with that value system. Our revenues are directly proportional to the revenues of our customers as a testament to our commitment.

Q. What are some of the key services and flagship products that you offer to this target group of bus operators? Any milestones or invaluable lessons learned especially since you joined in a very challenging environment?