ACE Veer Compact Tractor Range

ACE TRACTORS LAUNCHED THE VEER SERIES OF COMPACT TRACTORS. SUMESH SOMAN BRINGS OUT KEY PRODUCT DIFFERENTIATORS AIMED AT HELPING SMALL FARM LANDHOLDERS MECHANISE.

- SUMESH SOMAN

Action Construction Equipment Ltd. (ACE) launched the Veer series of compact tractors. Aimed at the small farming segment, sub one-acreage, under the series, the company launched its first model. The ACE Veer 20 , in the 35 hp segment shows India's efforts to gain ground in the sub 35 hp compact tractor segment. A leading market barring this category, globally, the sub 20 hp segment was driven by China make tractors until a few years ago. Till February 2022, the Indian tractor industry produced 133,800 tractors, and sold 125,595 tractors including exports at 20,875 units. Developed based on the feedback of its customers, the new addition from ACE is claimed to cater to the demand for a compact tractor range that is affordable. At the launch, while handing over the tractor to the first set of customers, Ashok Anantharaman, the Chief Operating Officer, ACE has stated that the product's USP is its high power and torque and low Total Cost of Ownership (TCO). The company has kept the price under the sub three lakh range to appeal to this segment.

ADDRESSING MARKET GAPS