Time To Increase Supply

In an Upfront and exclusive interaction, Parag Satpute, Managing Director at Bridgestone India opines that its time to increase the supply to meet the rise in demand. Ashish Bhatia with bureau inputs highlights the changes in tyre manufacture and business for the company.

- Ashish Bhatia

Q. How will tyre retail evolve with the new Bridgestone Select + store?

A. Bridgestone India has always led the change in the consumer experience with our superior offerings. This started with introducing products that were durable and designed for Indian road conditions. To deliver the best product experience we introduced Bridgestone Select outlets in India where tyres purchase and all tyre related services could be availed at one stop. This has been a successful retail format for us. However, it is a known fact that tyres as a vehicle component garner far less involvement from consumers, in spite of them being a major contributor to overall vehicle performance and safety. The Bridgestone Select + stores are conceptualised to provide a solution for this issue. It takes a lot to make a superior tyre and there are multiple factors to consider before consumers make a pick. And, Bridgestone as a technology leader is taking a lead in sharing our knowledge and expertise so that consumers can make a more involved and informed decision.

Q. How are you going to integrate an educational experience in tyre retailing?