Next-Generation Hyundai Creta

Hyundai’s all-new Creta strives to build upon the success of its first-generation with manufacturing excellence to lead the segment.

- Deepti Thore

Nearly five years after launching the first-generation Hyundai Creta, in July 2015, Hyundai Motor India Ltd (HMIL) has launched the second generation of its successful SUV. Banking on the traction witnessed in case of new launches despite volatile market conditions, Hyundai from positioning the first generation as the lowest Total Cost of Ownership (TCO) offering has come a long way. Claimed to have built the new Creta upon the successful ingredients of its first-generation variant, Hyundai aspires to lead the segment. On the sidelines of the launch, stated S S Kim, MD and CEO, Hyundai Motor India Ltd., “I am confident that all-new Creta will continue to lead the segment.”

Claimed to have been manufactured with excellence, the Creta is said to be a strong expression of the ‘Hyundai Spirit’. An outcome of putting Industry 4.0, deep learning and automation to good use, HMIL claims to have attained the highest levels of manufacturing thus far. Assuring a power-packed performance and dressed with a host of comfort and convenience features the Creta is packaged attractively. Designed to suit the Indian market conditions, the Creta is based on six key pillars: masculine and futuristic stance, intuitive experience and comfort, advanced connectivity, smart technology, powerful and efficient next-gen BSVI powertrain and Hyundai assurance. Confident of the value proposition appealing to customers, the Original Equipment Manufacturer (OEM) had ramped up production for faster deliveries.

Manufacturing excellence