JAI BSVI Spring Series

Jamna Auto Industries Ltd. is focusing on high value-accretive products like the BSVI compliant spring series.

- Ashish Bhatia

Jamna Auto Industries Ltd. (JAI) commands a majority share in automotive suspension solutions. The regulatory-driven move towards Bharat Stage VI (BSVI) emissions norms has had the company leverage the mammoth 70 per cent market share (66 per cent for Q42020) it commands of the Original Equipment Manufacturer (OEM) business. JAI is the largest supplier to OEM clients like Tata Motors, Ashok Leyland and Daimler India Commercial Vehicles. Other major OEM clients include VE Commercial Vehicles, Mahindra & Mahindra, Force Motors, Isuzu Motors, SML Isuzu, Toyota and UD Trucks. The company with a well-planned portfolio expansion strategy is focusing on high value- accretive products expected to bring in gradual or incremental growth in value.

Adding to the existing product mix, new products, the company according to Randeep Singh Jauhar, Vice Chairman & Executive Director, Jamna Auto Industries is confident of significantly adding to the perceived USPs of BSVI vehicles over their BSIV counterparts. These include claims of a ride quality akin to passenger cars, redesigned cabins for greater driver comfort, computerised engine and better mileage to name a few. Besides contributing to the all-important estimate of up to 5x reduction in emissions that will drastically curb vehicular pollution. Of the product additions to its BSVI portfolio that include a lift-axle, stabiliser bar, pneumatic suspension, trailer suspension and allied products like U bolts, z springs, opined Jauhar, the company is confident of the modern BSVI compliant springs accounting for strong growth. Notably, leaf springs in the recent past accounted for approximately 91 per cent of the sales with the rest from lift axles and pneumatic suspensions.