Global Vision

The iconic Italian designer and architect – and Head Juror of the identity Design Awards – shares his recent design coups and reveals the secret to becoming a top designer.

- Joanne Molina

A true design icon has the ongoing courage to let their work speak for itself. And Marco Piva – Head Juror of the id Design Awards for the third consecutive year – has earned this accolade from the global design community by communicating through the ancient triptych: beauty, truth and goodness.

“My work is constantly influenced by the continuous exchange of information which takes place through design projects being developed worldwide. The integration – sometimes the clash – of cultures is an aspect which has a great influence on the project. The theme of communication and dialogue between cultures, which leads to new visions and new ways to conceive of architecture, interior design or new projects, is essential,” says Piva as he opens up about the id Design Awards, the design industry and his most recent projects.

Golden touch

With the wisdom of a traveller and philosopher in his heart, Piva reflects about his choice location for inspiration when he is in the GCC to design. “In the desert, under the stars, thinking of the original void and of how this void can become a harmonic space for the future,” he muses.

Piva’s grace, wisdom and inimitable sense of style have from the beginning been at the heart of the id Design Awards, which he finds to be an invaluable tool for the region – and the world.

“Awards, if well-managed - as identity’s have been for years are an essential and important instrument. Firstly, that’s because they help verify what is happening in this area, and in the world, on an annual basis. In addition, it is a chance for dialogue among professionals who come from all over the world or who are part of large-scale design networks. Through this instrument, Dubai and the UAE are becoming global reference points for architecture and design,” he states.