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HDFC Life - Sar Utha Ke Jiyo

Legal Era
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October 2018

<p>Legal Era Magazine throws light on the product portfolio, journey thus far and future plans of one of India&rsquo;s leading lights in life insurance&hellip;</p>

HDFC Life - Sar Utha Ke Jiyo

LE: What led to HDFC Ltd., one of India’s leading housing finance institutions, branching out into HDFC Life, a leading long-term life insurance solutions’ provider in the country?

Since its foundation in 1977 as a specialized mortgage company, HDFC Ltd. has grown to be a financial conglomerate offering a bouquet of financial services to its customers through its subsidiary and associate companies. In Aug 2000, when IRDA opened up the market for private players, HDFC Ltd. saw the underpenetrated insurance market as an untapped opportunity and was amongst the first to apply for registration and form the first private life insurance company in India, which we know as HDFC Life today.

We had a simple and compelling vision for the Company. We wanted to secure the lives of our customers by giving them the best value for their money. The objective was that of empowering customers to enable them to live with pride. Over the past 18 years, we have strived hard to stay true to this objective and it continues to be the guiding light for everything that we do at HDFC Life.

From its inception in the year 2000, today, HDFC Life has become one of the leading life insurance companies in India, offering a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings & Investment and Health, along with Children’s and Women’s Plans.

LE: Can you briefly take us through the gamut of your individual insurance solutions?

As on June 3

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