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ZBBZ 《早报报志》 - October 2014

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ZBBZ 《早报报志》 Description:

Editor: SPH-Media-Limited

Categoría: Lifestyle

Idioma: Chinese - Simplified

Frecuencia: Monthly

ZBBZ is the latest addition to the Zaobao family of publications. ZBBZ stands for Zaobao Bao Zhi 《早报报志》, where “Bao Zhi" is a portmanteau of the Chinese words for "newspaper" and "magazine". The publication combines the intelligence of newspaper journalism with the sophistication of magazine design.

Launched in 2009, ZBBZ is a high-end bilingual (English & Chinese) luxury magazine for the affluent and high-achieving reader who appreciates intelligent journalism and the finer things in life. To advertisers, ZBBZ is an excellent publication for anyone aiming at a readership of high net worth individuals. Readers can choose to read a story in Chinese or English or both. The “news-gazine" endeavours to offer readers an engaging reading experience in whichever language he or she chooses, but one does not replicate the other in content.

ZBBZ aims to inspire readers to embrace new horizons, to make things happen, and to celebrate new ways of looking at life, through the eyes of those walking a few steps ahead.

ZBBZ is spearheaded by Managing Editor Dr Ng King Kang, who is also a senior correspondent with Lianhe Zaobao.

En este número

In this two-part story this month, we find out how Hong Kong designer Mike Mak has created inventive home-decor items from Chinese characters and what interesting furniture pieces Lo Yufen has created with Taiwanese bamboo. In Singapore, reigning dessert queen Janice Wong talks about fusing dimsum-making with Western dessert tecnhiques, while Malaysia-born womenswear designer Priscilla Shanmugam is redefining the cheongsam for the modern woman to much acclaim.

The four are representative of an emergent Chinese wave of artisans who are calling on their Eastern roots with confidence, internalising their cultures’ nuances and norms, and coming up with new aesthetic languages that do not simply adapt from Western design; they stand apart from it.