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OUTDOOR ASIA - November 2017

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En este número

News 08
Regional Roundup 12
Brand Speak
Manish Agarwal, Brand & Marketing Head, Hindi Movie Cluster, Zee Cinema,
Zee Cinema HD, Zee Anmol Cinema and Zee Action 16
Transit Media
Kochi Metro: Building a solid platform for brand advertising 20
Planning
Posterscope launches ‘rateOOH
meter’ for buying efficiency 22
Thought Leadership
Airport media – cut out for premium brand advertising 24
Think Digital
‘Complex & overlapping rules are barriers to seamless DOOH business’ 28
Iconic feature-rich Piccadilly Lights glowing bright 32
WCRS, Leo Burnett take top prizes in Ocean’s digital creative competition 34
JCDecaux’s BrandDO raises DOOH accountability standards 36
Origins Advertising unveils ultra high-tech FOB in Lucknow 36
US’ Adelphic opts for Rubicon Project’s programmatic platform 38
Integrated, inclusive approach key to success of smart city projects 38
Xtreme Media introduces economical LED mesh 40
Audi drives contextual advertising on DOOH in UK 41
Lifestyle International launches Asia Pacific’s largest LED screen in Hong Kong 42
Face-Off
Amazon, Flipkart rivalry spills over to outdoor
during festive season 44
Growth Markets 46
New Media 54
Simply Creative 56
Consumerics
What Consumers Say 74
Perspectives
What Audiences Say 76
Resources 78

OUTDOOR ASIA Description:

Editor: VJ-Media-Works-Pvt-Ltd

Categoría: Business

Idioma: English

Frecuencia: Monthly

Outdoor Asia started as a Quarterly in April 2002 as Outdoor Today and moved to become a bimonthly under the current name in 2005. In April 2007, the publication became monthly covering all the facets of the Out-of-Home industry. Outdoor Asia focuses on original news, features, latest trends in new technology, the best creative works, new campaigns, research and analysis about OOH advertising. The magazine’s reach into the world of Out-of-Home Advertising is unrivaled. This newly revamped magazine is the key source of information and opinion for media owners, advertising and marketing executives. This magazine reaches subscribers who are key decision-makers and influencers at advertising agencies, major brands and media buying agencies.