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PR COMMUNICATION AGE - July 2014

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En este número

Editorial.
What makes a good leader? : Jagendra Kumar; Communication while planning a major change & changing your subordinates :Anabil Bhattacharya; The impact of integrated marketing communication in modern Indian business : Ms. M. Revathy & Dr. N. Kalyanaraman; Customer buying behaviour of cement industry in West Bengal : Dr. Ram Prahlad Choudhary & Mr. Arijit Maity.
It\'s never too early to learn about money management; What does freedom in business mean?; Don\'t let them steal your identity.
Legal; News Round Up; International News; Snippets.

PR COMMUNICATION AGE Description:

Editor: Sashi-Publications-Private-Ltd

Categoría: Business

Idioma: English

Frecuencia: Half-yearly

PR Communication Age', the only monthly journal on public relations & communication in India, in its present form is the outcome of extensive study and research work conducted in this field for over a decade.

In this scientific age when information and technology has scaled new heights, public relations and communication is not only an integral part of organisational functioning but also considered inevitable!.

The aim of this journal is to spread the message of public relations and communication so that there is better understanding among all the concerned.

The journal is a must for Company executives, professionals, management experts, academicians, students, insurance agents, Universities, Libraries, etc.