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Nuffoods Spectrum - NUFFOODS Spectrum April 2025

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En este número

What's Holding Back Non-Traditional Probiotics?
Probiotics are rapidly gaining traction in India, with supermarket shelves featuring a growing range of products promising gut health and immunity benefits. While traditional dairy-based offerings like curd, buttermilk, and yoghurt dominate the market, companies like Amul, Mother Dairy, Heritage Foods, etc, are leading innovation with probiotic buttermilk and curd. However, non-dairy probiotic products face challenges. Yakult, despite its global success, initially struggled in India due to consumer unfamiliarity and competition from established dairy brands. A study from Indira Management Review highlighted how Yakult’s lack of artificial flavors and unconventional format impacted its acceptance. Although Yakult has now grown to become one of the giants in the space, the non-dairy probiotic space remains challenging. Let's take a closer look at the obstacles facing non-traditional probiotic product manufacturers in India.

Nuffoods Spectrum Description:

Editor: MM-Activ-Sci-Tech-Communication

Categoría: Business

Idioma: English

Frecuencia: Monthly

NuFFooDS Spectrum covers Nutrition, Nutraceutical, Functional Foods, Dietary Supplements. It is an integrated B2B media platform for the Nutritional and nutraceutical industry covering Nutrition, Functional Foods & Beverage, Dietary Supplements, Ingredients and allied sectors.

The Monthly print issue of NuFFooDS Spectrum will cover in-depth stories on business and market, research and development stories in the nutrition, nutraceutical, Functional Foods, Dietary Supplements and Ingredients industry. Besides, it will cover news, trends and analysis, business and investment opportunities, technology breakthroughs, product features and event listings, quick insights about the Industry on regular basis. Whereas the online edition will cover the above all at regular intervals with daily updates on the industry.