THE RISE OF SWINGING
WOMAN'S OWN
|June 05, 2023
With over 1.5 million couples swinging in the UK, a new app is set to make it even easier for like-minded people to connect…
For decades it’s been a cliche of keys in a fruit bowl, wife swapping, and pampas grass by the front door or an upside-down pineapple (the not-so-secret symbols of sexual curiosity). But swinging has come a long way, and experts say there’s been a post-pandemic rise in the number of people participating in group sexual activities.
With more than 1.5 million couples swinging in the UK, and 15 million worldwide, the practice of swapping partners, or indulging in group sex, is at an all-time high. And honing in on its popularity is a new dating-style app for swingers, called Pineapple, which is set to launch this summer. ‘The community is beyond the growth stage. It’s already huge,’ says its creator, Carl Shephard. Yet the surge has been driven by the younger generation, with older couples more content in monogamous relationships to try swinging, according to reports.
However, there’s no denying that sexual exploration, and having more than one partner, is gradually losing its taboo, so Woman’s Own investigates the world of swinging and what you should consider before indulging yourself…
‘It’s impossible not to feel jealous’
Hannah De Silva, 30, lives in Bournemouth with her partner, Zacc Richards, 30
This story is from the June 05, 2023 edition of WOMAN'S OWN.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM WOMAN'S OWN
WOMAN'S OWN
I SPEND CHRISTMAS WITH MY EX
Vanessa Hook, 50, couldn't imagine the festivities without her former flame
4 mins
December 22, 2025
WOMAN'S OWN
MONEY matters
Our expert Rebecca Gamble helps make your cash go further
3 mins
December 22, 2025
WOMAN'S OWN
'WE'RE HAVING A FULL-ON ESSEX CHRISTMAS!'
Olly Murs on new music, having two under two and festive plans
3 mins
December 22, 2025
WOMAN'S OWN
Is it ever OK to scroll during intimate moments?
With 10% of Brits admitting they check their phone during sex, we ask...
2 mins
December 22, 2025
WOMAN'S OWN
Chic FOR YOUR SHAPE
Flattering fashion to help you look and feel great
2 mins
December 22, 2025
WOMAN'S OWN
Torn Alison 'CAUGHT BETWEEN TWO LOVES'
As Alison Hammond prepares for her festive break, insiders say she is worried about her relationship
3 mins
December 22, 2025
WOMAN'S OWN
DRINK & STILL SHRINK
Raise a glass during the Christmas celebrations without sabotaging your waistline
2 mins
December 22, 2025
WOMAN'S OWN
PARTY BITES
Get the festivities off to a cracking start with these quick and easy nibbles
3 mins
December 22, 2025
WOMAN'S OWN
'I WILL NEVER TAKE FREEDOM FOR GRANTED'
Helen Murray Taylor shares how a mental health breakdown led to her being sectioned
5 mins
December 22, 2025
WOMAN'S OWN
MIND OF MY OWN
The Woman's Own columnist has her say on toys, hot drinks and Simon Cowell
2 mins
December 22, 2025
Translate
Change font size

