LITTLE OLD HER

Is Taylor Swift doing too much?

- AMANDA PETRUSICH

In the past several months, Taylor Swift has become culturally ubiquitous in a way that feels nearly terrifying. Superstardom tends to turn normal people into cartoons, projections, gods, monsters. Swift has been inching toward some sort of tipping point for a while. The most recent catalyst was, in part, love: in the midst of her record-breaking Eras Tour, Swift, who is thirty-four, began dating Travis Kelce, a tight end for the Kansas City Chiefs. Whenever Swift appeared at one of Kelce’s games, the broadcasters whipped their extra-high-definition cameras toward her, sending legions of amateur lip-readers scrambling for their phones. I’m paid to give legibility to such things, and even I couldn’t help but think that we were crossing some sort of Rubicon with regard to our collective sanity. Swift was everywhere, beheld by everyone. She is one of the most streamed artists of all time on Spotify; Billboard reported that, at one point, she accounted for seven per cent of all vinyl sales in the U.S. Swift is a capable and hugely savvy businesswoman (a billionaire, in fact), yet I began to worry about her in a nearly maternal way: How could anyone survive that sort of scrutiny and retain her humanity? Detaching from reality can be lethal for a pop star, particularly one known for her Everygirl candor. I thought of the oft-memed bit from “Arrested Development,” in which Lucille Bluth, the oblivious matriarch, asks, “I mean, it ’s one banana, Michael—what could it cost? Ten dollars?”