SHREE RENUKA SUGARS SWEET TASTE OF SUCCESS

The sugar industry in India is a significant agriculture-based industry and Shree Renuka Sugars commands an enviable position in terms of high-quality products and implementation of the right strategies for strengthening its domestic and global footprint

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Founded in 1998, Shree Renuka Sugars is a global agribusiness and bio-energy corporation. The company is one of the major sugar producers and refiners in the world, as well as the leading sugar manufacturer in India. In India, the company runs seven sugar mills in the states of Karnataka and Maharashtra. To the best extent possible, the mills work together to process sugarcane, create sugar and all its by-products, including ethanol, power and organic manures. For the aim of refining local raw sugar as well as importing and exporting sugar, it runs two port-based sugar refineries.

Shree Renuka Sugars introduced ‘Madhur’ sugar brand in 2007, which is currently one of the top-selling sugar brands in India. The success of this product is largely attributable to its natural sweetness, sulphur-free processing, consistent quality and advanced production technology. Ethanol is another product that is manufactured as a by-product of the production of sugar and is largely used by the chemical, oil marketing and portable alcohol industries.

Bagasse, a by-product of sugarcane, is used by the company to generate power for internal use and export to the state grids in India. Burning bagasse generates bioenergy, a renewable energy source that significantly lowers greenhouse gas emissions. By using its strengths and realising synergies through its global presence, the company aims to rank among the top three integrated sugar and ethanol companies in the world.

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