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Ethnic Indian Flavours
Food Marketing & Technology - India
|March 2022
India is a land of rich food heritage.
While most nations are renowned for some specific form of cuisine, Indian flavours change with every demography. From North to South, East to West, our rich cultural inheritances, varied ingredients, exciting cuisines and delightful fusions make Indian flavours a sweeping hit across continents. Naturally, when the world got used to the 'new normal' and travelling through taste buds became a popular fascination, Indian flavours are gaining limelight once again, especially the ethnic ones.
The hunger for exploring "hyper-specific" flavour profiles during the pandemic has led to the resurgence of age-old ingredients and flavours. Consequently, flavours like cardamom, cumin, turmeric, ashwagandha, tulsi and ginger are performing strongly in not just India but across Europe & North America among other global markets. Ethnic flavours are set to trend stronger compared to the Western-infused menus in the post-pandemic world. Innova market insights revealed 65% growth in food and beverage launches with ethnic flavour. It has also been noticed that consumers are willing to pay premium for authenticity of ethnic foods.
ETHNIC IS DEEMED 'HEALTHY'
This story is from the March 2022 edition of Food Marketing & Technology - India.
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