<p>Cube Entertainments seesawing over firing the pop star couple for dating opened a gateway to the conversation around South Koreas idol-fan relationship.</p>

- Riddhi Chakraborty

It’s been exactly two weeks since South Korean music label Cube Entertainment shocked fans with the announcement that they would be firing solo pop star HyunA and boy group Pentagon’s rapper E’Dawn from their roster.

“Cube Entertainment has decided to remove HyunA and E’Dawn [from the company,]” the label declared in an official statement on September 13th. “When managing our artists, the company has worked with faith and trust in each other as the main priority. After much discussion, the judgement was made that it is not possible to recover the faith with the two artists HyunA and E’Dawn, so their removal has been decided. We sincerely thank the two artists and their fans who have been with us until now.” The company’s decision followed soon after the artists confirmed that they were in a romantic relationship.

HyunA (26) is one of South Korea’s leading solo artists with over 11 years in the music industry and E’Dawn (24) is a rapper who debuted with 10-member group Pentagon in 2016. The two pop stars were caught up in dating rumors in July after fans noticed their onstage chemistry while promoting Triple H (a project unit with Pentagon vocalist Hui) together. While Cube Entertainment dismissed the rumors as false at the time, HyunA independently confirmed to Korean press on August 3rd that she was indeed dating the rapper&nd

This story is from the October 2018 edition of RollingStone India.

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