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SPEED, SOUL & THE APRILIA CONNECTION
Exhibit
|December 2025
There are Sunday morning rides, and then there was this one.
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On an unusually pleasant Mumbai morning, the city's coastal roads witnessed a rare sight: John Abraham astride his Aprilia, riding alongside Piaggio India MD and Chairman Diego Graffi, CTO, Anand Bhangaokar and 2-wheeler Marketing Head, Apoorva Saigal. They were joined by our very own Ramesh Somani, leading a spirited convoy of 35 passionate Aprilia owners. Some riders had left as early as 3 AM from Pune, determined not to miss what would turn out to be a once-in-a-lifetime Sunday.
What followed wasn't just a ride; it was a celebration of motorcycling culture. Disciplined, respectful, and bonded by the shared love for high-performance machines. John and Diego spent time meeting every rider, taking photographs, answering questions, and exchanging stories. It felt less like a brand event and more like a community gathering led by two individuals who genuinely live and breathe motorcycling.
After the ride, Diego and John sat down for an intimate, candid conversation with Ramesh and dived deep into the story behind John's association with Aprilia, the evolution of the brand in India, and insights into MotoGP.
RS (to JA): How did this association first take shape with Aprilia?
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