12 YEARS AHEAD OF TIME

LG's Revolutionary OLED Journey

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Few companies have consistently pushed boundaries in the tech industry and redefined markets like LG Electronics. For over twelve years, LG has not only kept up with the display industry but has also boldly advanced it, establishing itself as the leading innovator in OLED (Organic Light-Emitting Diode) technology. From its pioneering efforts in 2013 to its market-leading innovations in 2025, LG's journey in OLED technology demonstrates vision, perseverance, and an unwavering commitment to excellence.

A VISION THAT SPARKED A REVOLUTION

LG's OLED journey began with a bold ambition to transform how people experience visual content. Unlike traditional LCDs, OLED technology, with its self-lit pixels, delivers perfect blacks, vibrant colours, and unmatched contrast. In the early 2010s, OLED was considered a risky venture, with many competitors abandoning their efforts, deeming it commercially unviable. LG, however, saw potential where others saw obstacles.

Through substantial investments in research and development, LG defied industry doubt. In 2013, the company launched the world’s first commercially successful OLED TV, cementing its position as a pioneer. This milestone marked the beginning of LG's dominance in the OLED market, a leadership it has maintained for over a decade.

LG's commitment to OLED aligns with its philosophy of enhancing human experiences. Beyond delivering superior visuals, LG focused on creating immersive moments that connect viewers with stories and emotions. This customer-centric approach earned LG the trust of audiences, filmmakers, and industry professionals worldwide, solidifying its reputation as a leader in display technology.

MOVING THE INDUSTRY FORWARD