INSIDE GAMES24X7'S AI REVOLUTION

Can India Become the Next Global Gamechanger?

- 

Dr. Tridib Mukherjee, Chief Data Science and AI Officer at Games24x7

India's gaming industry is on an unprecedented rise. With over 590 million gamers and growing at a rate of 23% annually, it has become the world's second-largest mobile gaming market. Gaming in India is no longer just about entertainment; it's about harnessing the power of technology, data, and AI to create immersive, intelligent, and personalized experiences. At the forefront of this transformation is Games24x7, a technology-first gaming company that has redefined how millions of users engage with online play.

In this exclusive interview, Dr. Tridib Mukherjee, Chief Data Science and AI Officer at Games24x7, shares how AI-driven personalization, generative models, and a culture of innovation are shaping the future of gaming and positioning India as a global leader in AI-powered gaming experiences.

India has quickly become one of the world's most vibrant gaming markets. What role is technology playing in driving this rapid growth?

The availability of affordable smartphones and widespread internet access first sparked India's digital journey. Today, however, the transformation goes much deeper. It is now driven by rapid advancements in technologies such as Data Science and Artificial Intelligence, supported by a strong digital infrastructure. This foundation allows platforms to adopt cutting-edge solutions and deliver highly personalized experiences to users at scale.

Artificial Intelligence, in particular, is transforming online gaming every day. We have moved beyond basic applications to advanced generative models such as GANs and autoregressive systems, which are reshaping how games are developed and experienced. These technologies enable the creation of immersive, responsive, and personalized gameplay that aligns with diverse user preferences.