THE BABY TRUNK SEEKS TO REVOLUTIONISE THE INDIAN BABY PRODUCTS SEGMENT

The Indian baby products industry can be described as nascent at best.

- NOOR ANAND CHAWLA

With very few options available on the market (and even fewer luxury ones), parents would often resort to buying expensive baby products when travelling abroad or request visiting family members to bring what they needed.

To address this gap in the market, Mallika Bakshi founded The Baby Trunk in 2019, a brand that has since grown by leaps and bounds in popularity. She recently spoke to the Sunday Guardian about her brand's vision.

Excerpts from an edited interview: elevated in terms of quality or even a variety of designs.

When you touched the products whether it was a dohar or duvet - they just weren't soft. Ideally, baby products should give the feeling of sleeping amongst the clouds, to mimic how they felt in their mother's womb! But the products available here were nowhere near that.

I also strongly believed that the Indian market had the strength and capacity to produce high quality products of this kind, but because of lack of exposure or lack of drive, it just hadn't happened. My agenda was to create baby products that were eye-catching and made with pure fabrics that were organic.

The other aspect I was keen to introduce was beautiful packaging. Before this, the gift wrapping was just pink and blue. It contained no beautiful elements like stickers or ribbons. FortuQ: When did you start The nately, I had enough expeBaby Trunk and why? A: I have never been part of my family business, but my father always encouraged me to find my own wings.