Furgonomics: Indian elegance meets futuristic design

Good design that is rooted in traditional craftsmanship while integrating futuristic technology and modern silhouettes is rare to come by.

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However, product design brand Furgonomics does exactly that. Committed to delivering handcrafted luxury for urban spaces made by local artisans, Furgonomics has firmly cemented a place for itself in the Indian market. They primarily cater to residential, commercial and hospitality projects, and boast a collaborative practice that isn't limited to craft in its purest form, but also embraces an amalgamation of different art forms. For this, they work with a number of artists, weavers, and craftspeople who are adept at combining their expertise with cutting-edge technology.

Furgonomics is an offshoot of Untitled Design, a New Delhi-based awardwinning multidisciplinary design practice in the sphere of architecture and interior design. It was founded by Amrita Guha and Joya Nandurdikar in 2022. "The name represents the firm's ethos - integrating artistry with ergonomic principles to deliver unparalleled product design solutions," share the founders.

Guha began her design journey after completing a degree in interior design at Vaastu Kala Academy, New Delhi. She also earned a Diploma in advanced interior design from Rachna Sansad Academy of Architecture, Mumbai. Nandurdikar has a Diploma in interior design from Delhi Administration, which she believes has been instrumental in shaping her career. She also holds a BA (Hons) degree from Delhi University.