Zomato drops colour-coded veg fleet after backlash

FOOD delivery platform Zomato has decided against green coloured brand t-shirts for its pure vegetarian fleets after facing severe backlash, with large sections of public calling it discriminatory practise and raised concerns about safety of delivery workers.

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The company said it will continue to provide 'Pure Veg Fleet' and 'Pure Veg mode', which carries only vegetarian food items from strict vegetarian restaurants. However, it won't use green-coloured t-shirts for Vegetarian fleets.

The company decided to remove the on-ground segregation of this fleet using the colour green, chief executive Deepinder Goyal said in a post on X (formerly Twitter). All our riders-both our regular fleet, and our fleet for vegetarians, will wear the colour red, he said.