With 30% sales coming from south, it is No.1 market for us: Wonderchef CEO

KITCHEN appliance brand Wonderchef, which is co-founded by chef Sanjeev Kapoor and Ravi Saxena, sees the south Indian market as No.1 as about 30% of sales is coming from the southern market.

- UMA KANNAN

Ravi Saxena, Co-founder and CEO of Wonderchef, who was in Bengaluru recently for the inauguration of its 30th Exclusive Brand Outlet (EBO) in Bengaluru, said that South India is a great market for any brand. "At the same time, it is a competitive market because all the mega brands in any industry come from South India. We have 20,000 retail outlets across the country and in the South alone about 4,000. In terms of the number of stores, it is less, but in terms of sa