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Zed Black Showcases India's Fragrance Legacy with the Largest Bamboo-less & Natural Incense Stick Range at IHGF Delhi Fair 2025

The Business Guardian

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April 26, 2025

As the global aroma and wellness market grows exponentially—expected to cross USD 30 billion by 2027—India stands tall as a natural powerhouse in the space, driven by its time-honoured traditions and evolving consumer sensibilities.

- TDG NETWORK

Zed Black Showcases India's Fragrance Legacy with the Largest Bamboo-less & Natural Incense Stick Range at IHGF Delhi Fair 2025

Leading this charge is Zed Black, one of the largest manufacturer, retailer & exporter of incense sticks, dhoop, and prayer essentials in India, which unveiled its largest-ever collection of bamboo-less and natural agarbatti & dhoop variants at the IHGF Delhi Fair 2025, Asia's biggest handicrafts and gifts trade event.

At a time when the Indian lifestyle aroma market is valued at USD 500 million, with home aroma alone making up 40%, Zed Black is reshaping how incense is perceived—by making it more sustainable, natural, and aligned with contemporary wellness and spiritual practices.

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