'Cute-cumbers' & 'Happy Cactus' now in at Tesco

STORE'S NEW SIGNS ENCOURAGE KIDS TO EAT FRESH FRUIT & VEG

- By JULIA BRIGUI

TESCO has decided to use the weird and wonderful ways that kids describe fruits and vegetables to inspire others to try them.

From “Happy Cactus” (pineapple, reimagined by six-year-old Ella), “Velvet Tennis Balls” (peaches, renamed by Gwen, seven), “Green Water Drumsticks” (cucumber, renamed by Layla Grace, seven) and “Unicorn Horns (baby corn, as interpreted by Emilia, six), the pupils at participating schools did such a great job with the descriptions that Tesco has added them to signage in its local stores. The rebrand marks the launch of the second year of the Tesco Fruit and Veg for Schools programme, which was developed in partnership with the British Nutrition Foundation.