Versuchen GOLD - Frei
Playing on the front foot
Financial Express Kochi
|January 07, 2026
AD RATES SOAR BY OVER 40% FOR WPL, AS BRANDS SEEK PURPOSE-LED PARTNERSHIPS
AS DEFENDING CHAMPION Mumbai Indians gets ready to face Royal Challengers Bengaluru in the opening fixture of this year's Women's Premier League (WPL) on Friday, advertisers off the pitch are also gearing up for what promises to be a breakout season.
Media agency sources report that broadcast ad revenues have already doubled for the 2026 season over last year, with ad rates surging by over 40% to cross ₹60,000 per 10 seconds for SD and HD TV.
Connected TV (CTV) slots are also being sold at a premium of around ₹400-500 CPM (cost per mille) while mobile CPM is at ₹150-170. Industry sources add that advertisers are betting big after the Indian women's team wowed fans with their historic ICC World Cup win last year. The tournament saw the cumulative viewership reach 446 million for the India-South Africa final at DY Patil Stadium, matching the ICC Men's T20 World Cup 2024 final viewership.
Broadcaster JioStar has roped in 15 sponsors this season, including SBI, Kingfisher packaged water, Kalyan Jewellers, TVS Eurogrip, VIDA and BHIM UPI.
Diese Geschichte stammt aus der January 07, 2026-Ausgabe von Financial Express Kochi.
Abonnieren Sie Magzter GOLD, um auf Tausende kuratierter Premium-Geschichten und über 9.000 Zeitschriften und Zeitungen zuzugreifen.
Sie sind bereits Abonnent? Anmelden
WEITERE GESCHICHTEN VON Financial Express Kochi
Financial Express Kochi
Indices log worst weekly fall in 3 months
GLOBAL CUES DAMPEN MOOD
2 mins
January 10, 2026
Financial Express Kochi
Meta signs nuclear deals for data centres
META PLATFORMS
1 min
January 10, 2026
Financial Express Kochi
Merck may acquire Revolution Medicines
MERCK & CO IS in talks to acquire the cancer-focused biotech company Revolution Medicines, according to a report in the FT.
1 min
January 10, 2026
Financial Express Kochi
RBI guv: Regulators and regulated are in the same team
RESERVE BANK OF India (RBI) governor Sanjay Malhotra on Friday said digitalisation is transforming the financial system, demanding agility and collaboration in regulation and supervision.
1 min
January 10, 2026
Financial Express Kochi
Pick. Drop. Repeat
GIG WORKERS ARE OFTEN AT THE MERCY OF ALGORITHMIC MANAGEMENT PRACTICES THAT EXHIBIT BIAS AND NEGATIVELY IMPACT THEIR EARNINGS
3 mins
January 10, 2026
Financial Express Kochi
Takes the DaVinci Code to the road
THE USP OF THIS SUV IS ITS SUSPENSION NAMED AFTER THE RENAISSANCE GENIUS
2 mins
January 10, 2026
Financial Express Kochi
Jeep is the rare car brand that's cutting prices right now
STELLANTIS NV'S JEEP brand is mounting a turnaround bid by cutting prices, an unusual strategyin an increasingly exorbitant US car market.
1 mins
January 10, 2026
Financial Express Kochi
Major reforms expected in customs procedures
AS FINANCE MINISTER Nirmala Sitharaman is set to present the Union Budget for FY27 in Parliament on February 1, industry stakeholders and tax experts are expecting significant reforms in the customs procedures, particularly the simplification of the special valuation branch (SVB) process.
1 mins
January 10, 2026
Financial Express Kochi
China to roll out package of policies
CHINA'S CABINET HELD a meeting on Friday about implementing a package of fiscal and financial policies to boost domestic demand, including initiatives to spur household consumption, state broadcaster CCTV reported.
1 min
January 10, 2026
Financial Express Kochi
US job growth slows in December
US JOB GROWTH slowed more than expected in December amid business caution about hiring because of import tariffs and rising artificial intelligence investment, but the unemployment rate dipped to 4.4%, supporting expectations the Federal Reserve would leave interest rates unchanged this month.
1 min
January 10, 2026
Listen
Translate
Change font size