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Playing on the front foot
January 07, 2026
|Financial Express Kochi
AD RATES SOAR BY OVER 40% FOR WPL, AS BRANDS SEEK PURPOSE-LED PARTNERSHIPS
AS DEFENDING CHAMPION Mumbai Indians gets ready to face Royal Challengers Bengaluru in the opening fixture of this year's Women's Premier League (WPL) on Friday, advertisers off the pitch are also gearing up for what promises to be a breakout season.
Media agency sources report that broadcast ad revenues have already doubled for the 2026 season over last year, with ad rates surging by over 40% to cross ₹60,000 per 10 seconds for SD and HD TV.
Connected TV (CTV) slots are also being sold at a premium of around ₹400-500 CPM (cost per mille) while mobile CPM is at ₹150-170. Industry sources add that advertisers are betting big after the Indian women's team wowed fans with their historic ICC World Cup win last year. The tournament saw the cumulative viewership reach 446 million for the India-South Africa final at DY Patil Stadium, matching the ICC Men's T20 World Cup 2024 final viewership.
Broadcaster JioStar has roped in 15 sponsors this season, including SBI, Kingfisher packaged water, Kalyan Jewellers, TVS Eurogrip, VIDA and BHIM UPI.
هذه القصة من طبعة January 07, 2026 من Financial Express Kochi.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
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Financial Express Kochi
Sensex slumps 1,600 pts in 4 days on trade jitters
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Ahead of polls, BJP lays its demands before AIADMK
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1 mins
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Financial Express Kochi
India, Germany close to $8-bn submarine deal
INDIA AND GERMANY are hammering out the details of a submarine manufacturing deal worth at least $8 billion — the largest-ever defence agreement for New Delhi — according to officials with direct knowledge of the details.
2 mins
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Financial Express Kochi
RBI's rupee playbook: Curb excess volatility
IN THE PAST month, the Reserve Bank of India's (RBI) intervention in the foreign exchange market to protect the rupee from going into a free fall is being seen by experts as an attempt to manage excess volatility spurred by speculative action, instead of being target-based.
3 mins
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Financial Express Kochi
Ecologist Madhav Gadgil, champion of Western Ghats conservation, dies
ITWAS THOSE bird-watching walks on Vetal Tekdi (Hill) in Pune at a young age, encouraged by his economist father, that made him fall in love with the Western Ghats.
2 mins
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Financial Express Kochi
'Vision cars must reflect what finally reaches the road'
As M&M sharpens its premium ambitions and prepares a new wave of products, its Chief Design & Creative Officer Pratap Bose tells Akbar Merchant about how distinct sub-brand identities, production-led 'vision cars' and a growing influence of software and EV-led thinking are shaping the automaker's design strategy for the next decade.
1 mins
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Financial Express Kochi
US court orders Vembu to furnish $1.7-bn bond in divorce case
A CALIFORNIA COURT, hearing the divorce petition of Zoho co-founder and chief scientist Sridhar Vembu, has directed him to submit a bond of $1.7 billion, citing concerns over post-petition asset transfers and their potential impact on the division of marital property.
1 min
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Financial Express Kochi
Wheat e-auction resumption to lower prices, affect millers
THE GOVERNMENT'S MOVE to relaunch e-auction of wheat under the open market sale scheme (OMSS), after discontinuing it due to sluggish demand, has brought down its market prices, thereby hitting flour millers and stockists.
1 mins
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Financial Express Kochi
2025 reset cooperation priorities
FfD4, COP30, and the G20 were opportunities for India to show its prowess for multilateral negotiations, while rejuvenating its domestic stance on tax policy
3 mins
January 09, 2026
Financial Express Kochi
Large-caps will offer attractive risk-reward this year
With the valuation gap between large-cap and mid- and small-caps being at a two- decade high, the former have become meaningfully cheaper. George Heber Joseph, Chief Investment Officer and Chief Executive Officer -Equity at ASK Investment Managers tells Ananya Grover that such divergences have created attractive entry points for large- cap investing. Excerpts:
2 mins
January 09, 2026
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