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Star power loses shine in D2C
Financial Express Chennai
|January 26, 2026
Growth woes force rethink on celebs as co-founders
DIRECT-TO-CONSUMER (D2C) BRANDS ARE growing increasingly cautious about bringing celebrities on board as co-founders, after several high-profile ventures led by them struggled to sustain momentum beyond splashy launches.
Diese Geschichte stammt aus der January 26, 2026-Ausgabe von Financial Express Chennai.
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