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Star power loses shine in D2C
January 26, 2026
|Financial Express Chennai
Growth woes force rethink on celebs as co-founders
DIRECT-TO-CONSUMER (D2C) BRANDS ARE growing increasingly cautious about bringing celebrities on board as co-founders, after several high-profile ventures led by them struggled to sustain momentum beyond splashy launches.
هذه القصة من طبعة January 26, 2026 من Financial Express Chennai.
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Vi narrows loss to ₹5,286 crore
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DRIVEN BY STRONG DEMAND FOR SUVs, PICKUP TRUCKS GM's core profit rises in Q4
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India, EU cross the Rubicon
Duty-free sccess for more than 99% of exports to EU by value
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Yield at 11-month high, RBI prepones ₹1 lakh-cr OMOs
Benchmark yield at 6.7194%, highest since March 4, 2025
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Global tractor brands continue to trail Indian players
Mkt structure, dealer depth keep foreign OEMs on the sidelines
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Level playing field for leather and footwear
Textiles sector, hit by US levy, sees $11-bn boost
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India-EU trade deal: No immediate relief for steel firms seen
Imports partially exempt from duties on quota basis
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