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January 10, 2026

Ant McPartlin and Declan Donnelly discuss big money prizes and their record-breaking hopes for the new run of their exciting game show

- WORDS: JO BERRY

Ant and Dec have spotted a big change in the contestants who appear on Limitless Win since the game show first launched in 2022.

With huge money prizes up for grabs as players climb the Limitless Ladder, the presenting duo note that the pairs of contestants now spend weeks preparing and revising before they arrive at the studio in the hope that they will be able to answer questions like “How many metres long is the Natural History Museum's Dippy the Dinosaur?” or “How many circles are there on a Twister mat?”

“They prepare more now than ever,” says Ant. “They've got categorised spreadsheets full of things they think might come up. They measure their own body parts to use as a ruler.”

“They know their forearm is a certain length and the width of their hand is a certain length,” says Dec. “The amount of people who now take tape measures to the supermarket to measure everything in preparation for the show is mind-boggling. They must look so weird.”

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