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Storm as 'unproven” ME treatment wins Dragons' Den deal

Daily Express

|

January 24, 2024

A TV show featuring an unproven treatment for ME has sparked a barrage of complaints.

- Tom Bryant

Storm as 'unproven” ME treatment wins Dragons' Den deal

Mum Giselle Boxer became the first Dragons' Den contestant to get six investment offers last week for her Acu Seeds needle-free ear acupuncture kits.

But viewers and charities said there was no evidence it would work for people with the chronic fatigue condition.

The ME Association has contacted the BBC and the Advertising Standards Authority.

Giselle, 32, who struck a deal with Dragon Steven Bartlett, said the kit helped her recover after being diagnosed with ME.

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