Super app to serve as CP's point consolidation platform

Charoen Pokphand (CP) Group has launched Amaze Super App to connect all customer points throughout the group and its partners.

- KOMSAN TORTERMVASANA

The point consolidation platform includes CP Group loyalty programmes such as ALL POINT, My Lotus's, Makro PRO POINT, and True Point, as well as points provided by leading credit cards such as Krungsri, FirstChoice, POINTX, UOB, Bangkok Bank, Government Savings Bank and Kasikornbank.

According to CP chief executive Suphachai Chearavanont, the development of the super app is a core strategy aimed at enhancing the capability of its local marketplace scheme.

Mr Suphachai said the app allows users to combine all their points into a single wallet, eliminating concerns about scattered and expiring points, while enabling users to conveniently accumulate and use points as a cash equivalent for greater value, with no minimum spending requirement.

There are around 36 million customers under CP's business umbrella.